Brand Identity
Objet
OBJET is a French brand that curates high-end furniture from renowned designers and also runs an interior design consultancy for people who want serious pieces, not just a full house. The brand's whole personality lives in texture: raw wood, woven fiber, worn leather, the kind of surfaces that make you want to touch a chair before you sit on it.
Process
The process (as always) started the traditional way: competitor research, real references, mood boards. From there, I brought AI into the mix to explore textures, visuals, and logo directions fast, before refining everything by hand into the identity you see today.
Outcomes
The result: a full brand identity - logo, motion, color palette, and type system - plus a working prototype homepage and product mockups placing OBJET pieces in real interiors, textures and all, so the brand did not just look good on paper. It looked and felt real.
