Ísis Barreto runs a brownie shop in Brasília she built from scratch. Sales were growing. The brand wasn't keeping up, it looked like every other confectionery, with none of the warmth or craft she put into each batch.

The redesign had two jobs: translate those real attributes into visuals, and keep implementation cheap. Full printing on packaging was off the table for a business this size. So we designed around what Ísis already had, kraft paper and zip pouches, and built a system she and her team could apply themselves using rubber stamps and stickers.

The logo is rooted in her story: the script was inspired by her handwriting, and the whisk was her one non-negotiable. The palette ditched the pastels that dominate the sweet industry for something warmer, more grounded. A brand that's 100% hers, and practical enough to run without a production team behind it.