MacBook laptop open on a dark green velvet armchair with dappled window light, displaying the Objet website hero with the headline "Quality Interiors, Crafted for You" over a richly colored interior photograph with terracotta sofas and tropical plants

Objet

Objet

Branding & Website

Overview

Brand identity for Objet, an interior design label built on contrast. Two typefaces in dialogue, vintage illustrations alongside contemporary photography, and a three-color palette holding it all with quiet confidence.

Angled collage of Objet brand identity presentation slides showing research on inspirational brands, typography system, vintage etching-style furniture illustration pages, texture and material photography including draped satin and warm leather, and multiple "ob jet." logo variations in different weights and configurations
Angled collage of Objet brand identity presentation slides showing research on inspirational brands, typography system, vintage etching-style furniture illustration pages, texture and material photography including draped satin and warm leather, and multiple "ob jet." logo variations in different weights and configurations

ABOUT THE PROJECT

Most interior brands lean one way, either the curated catalog or the warm lifestyle feel. Objet carries both.

The identity's sharpest call was the illustration system: furniture hand-drawn in rough etching lines, set alongside contemporary photography of high-end furniture. The contrast between the two becomes the brand. Old craft sensibility, modern material richness - in the same frame.

Three colors do the rest: near-black, warm taupe, off-white. The logo creates the contrast between the bold, modern and structured “ob” and the fluid, elegant “jet”. It represents the balance of precision and artistry, modernity and nostalgia. The scope ran from brand guidelines and typography to illustration direction, UI prototypes, and an Instagram identity.

Objet website page titled "The Art of Comfort" on a near-black background, showcasing the Armchair Collection with four products: a soft sculptural seat, the Woven Embrace in rattan and boucle, the Nordic Retreat Chair in white boucle with wood legs, and the Terra Lounge Chair in warm earthy tones
Three overlapping smartphone mockups on a warm linen fabric background — the left screen shows the dark-themed "Sienna Wave" product page with a rust velvet chaise, the center displays the "ob jet." stacked logo over an outdoor Mediterranean dining scene by the sea, and the right shows the "Upholstered Wingback" on a cognac background with a hand-drawn chair outline
Close-up detail of a cognac leather and bamboo armchair with a frosted glass UI card overlay reading "Bamboo is highly renewable and still delivers the high-quality experience worthy of this iconic design," with the product name "Remy Render" and an orange cursor accent
Objet website section showing four room categories in a 2×2 grid — Office and Kitchen illustrated in detailed hand-drawn etching style, Bedroom in sketch style, and Dining as a warm photograph of a round wooden table with rattan chairs and a "JunoMod" product tooltip with an orange cursor
Objet brand color palette showing three equal vertical swatches from left to right: soft off-white, warm taupe, and near-black charcoal
iPad leaning against a beige linen cushion, displaying the @objet.living Instagram profile with 322K followers — highlights organized by category including Bed, Lighting, Office, Outdoor, Living, and Decor — with a warm-toned feed grid of mid-century modern furniture and curated interior spaces
Split composition with a rust-colored velvet chaise lounge in a dark dramatic interior on the left, and a close-up of burnt orange velvet fabric on the right, with a frosted UI card describing the "Vania Velvet" material and an orange cursor accent
Full sheet of hand-drawn furniture illustrations in vintage etching style on a light gray textured background, depicting sofas, coffee tables, chairs, pendant lamps, dining sets, kitchen islands, bathtubs, office desks, bedroom scenes, and lounge chairs across twelve compositions
Editorial photograph of a cognac leather tufted sofa in a warm Mediterranean-style room with stone arched walls and sunlight filtering through a tall window, with the "objet." wordmark and "est. 2018 — timeless living" label along the bottom edge
Collage of Objet brand identity presentation slides arranged in a grid, including research pages on inspirational brands Bang & Olufsen and GUBI, color palette documentation, typography guidelines, multiple pages of hand-drawn furniture illustration sets, texture and material photography, and "ob jet." logo variations in stacked and inline treatments
iPad leaning against a beige linen cushion, displaying the @objet.living Instagram profile with 322K followers — highlights organized by category including Bed, Lighting, Office, Outdoor, Living, and Decor — with a warm-toned feed grid of mid-century modern furniture and curated interior spaces
Objet website page titled "The Art of Comfort" on a near-black background, showcasing the Armchair Collection with four products: a soft sculptural seat, the Woven Embrace in rattan and boucle, the Nordic Retreat Chair in white boucle with wood legs, and the Terra Lounge Chair in warm earthy tones
Split composition with a rust-colored velvet chaise lounge in a dark dramatic interior on the left, and a close-up of burnt orange velvet fabric on the right, with a frosted UI card describing the "Vania Velvet" material and an orange cursor accent
Three overlapping smartphone mockups on a warm linen fabric background — the left screen shows the dark-themed "Sienna Wave" product page with a rust velvet chaise, the center displays the "ob jet." stacked logo over an outdoor Mediterranean dining scene by the sea, and the right shows the "Upholstered Wingback" on a cognac background with a hand-drawn chair outline
Full sheet of hand-drawn furniture illustrations in vintage etching style on a light gray textured background, depicting sofas, coffee tables, chairs, pendant lamps, dining sets, kitchen islands, bathtubs, office desks, bedroom scenes, and lounge chairs across twelve compositions
Close-up detail of a cognac leather and bamboo armchair with a frosted glass UI card overlay reading "Bamboo is highly renewable and still delivers the high-quality experience worthy of this iconic design," with the product name "Remy Render" and an orange cursor accent
Editorial photograph of a cognac leather tufted sofa in a warm Mediterranean-style room with stone arched walls and sunlight filtering through a tall window, with the "objet." wordmark and "est. 2018 — timeless living" label along the bottom edge
Objet website section showing four room categories in a 2×2 grid — Office and Kitchen illustrated in detailed hand-drawn etching style, Bedroom in sketch style, and Dining as a warm photograph of a round wooden table with rattan chairs and a "JunoMod" product tooltip with an orange cursor
Collage of Objet brand identity presentation slides arranged in a grid, including research pages on inspirational brands Bang & Olufsen and GUBI, color palette documentation, typography guidelines, multiple pages of hand-drawn furniture illustration sets, texture and material photography, and "ob jet." logo variations in stacked and inline treatments
Objet brand color palette showing three equal vertical swatches from left to right: soft off-white, warm taupe, and near-black charcoal

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itsluanadesign@gmail.com

+55 61 99889 3070

Brasilia, Brazil

Open to new projects

itsluanadesign@gmail.com

+55 61 99889 3070

Brasilia, Brazil

Open to new projects